The Litter Tray

Use case

A sponsor asks how the ad landed.

Sponsor mentions

Know how the ad landed before the sponsor asks.

Sentiment is paused while we ask YouTube for permission to offer it. Nothing already scored is deleted.

Add a sponsor by name and the tray gathers the comments that mention them. Once the AI has read one, the sponsor's page quotes it with who said it, under which video, and when.

An illustration of one sponsor's page, with the comments that mention them quoted underneath how it is going.

Outcomes

Read the comments themselves

Read scored sponsor mentions in the viewers' own words, with the source video and date attached.

Choose the names that count

Add other names the sponsor goes by. Suggested spellings wait until you choose to use them.

Show both views

Supportive comments open first. A separate view shows up to 50 other scored mentions.

The path

  1. Add the sponsor

    Enter the name as you say it and any other names they go by. Suggested names don't count until you choose to use them.

  2. Let the tray look back

    The tray checks the comments it has kept. With one sponsor, comments about "the sponsor" can count too. With more than one, a comment that doesn't name a sponsor isn't counted for any of them.

  3. Wait for a scored mention

    A mention counts as soon as it's found. It's only quoted on the sponsor's page once the AI has scored it.

  4. Open the sponsor page

    The page waits for at least three scored mentions before describing the overall response. Each view shows up to 50 of its newest comments.